We’re not in the makeup business, we’re in the feel good business, says Benefit Cosmetics. These are the positioning statements that make Benefit Cosmetics different from other brands. The brand experiments with names of the products and packaging, and dares to be funny and distinguishable due to cube-shaped packaging and more.   
 
It’s the brand that started from a simple makeup store and is now selling brow products every 2 seconds in around 55 countries around the world. It’s the name of the brand and custom boxes that play a role in providing the identification of the brand, so their customers can recognize them and get their products.  
 
Let’s get into more detail about Benefit Cosmetics and learn how custom boxes are important for the brand in achieving success.

Brand Story of Benefit Cosmetics

In the beauty community, Benefit Cosmetics has fallen. The question remains: is it true? Benefit cosmetics are doing pretty well. It’s the brand from the 70s that did not come into existence and gain popularity in one night. The founder of Benefit Cosmetics goes from hit and trial method to solve various issues that come across during their profession through products like Benetint and other brow issues. They open a beauty shop and over time transition to cosmetics products.  

The vision of the sisters was to make their brand more accessible and approachable, so they experimented with the names of the products and their packaging. They use the cube-shaped packaging with funny names of the product, like Boi-ing strengthen concealer, and they’re real! Tinted Primer. Benefit Cosmetics makes a new statement about makeup by establishing the fact as who said that makeup does not have to be serious to be good.

When You’re Not There, Your Packaging Does the Job

Benefit Cosmetics has a pretty deep presence in the cosmetic industry and has been successful in gaining the attention of many customers. There is one thing common on their site, whether you go through bestseller products or regular ones, you will never see secondary packaging like custom boxes around them. They show the product directly and pair it with models to demonstrate the effect of the product when applied.  
 
As a small cosmetic business, you can learn to use the same strategy on your site, but what will happen when your customers don’t have access to your products directly? It just lay in the retail or cosmetic stores. There is no salesman there to guide the customers on what they buy. In this case, Custom cosmetic boxes come into play. They have relevant designs and all the product info. Print your brand logo on the top and let the magic happen.

Similarities Between Benefit Cosmetics & The Packaging World

The Packaging World is a pretty new packaging brand in the market, while Benefit Cosmetics has established itself in the cosmetics industry. Both can be partners in business as there is no competition between them. But where is the simimalarity part between them? The Packaging World is creative in packaging and able to change the appearance of your packaging with their expertise and innovative technology. The same is true when it comes to your appearance. Benefit Cosmetics can change your appearance by using its expertise in cosmetics and technology.  

Benefit Cosmetics makes you graceful through brows, pores, face, eyes, and lips products, while The Packaging World does the same with your custom boxes through printing, and finishing like UV coating, matte coating, and more.

Why You Should Buy Cheap Cosmetic Boxes from The Packaging World?

The Packaging World is your go to option for getting high quality and affordable custom boxes. We practice and adhere to high standards for creating custom box solutions for all sorts of brands. Whether you have a small business or a large business and are looking for a certain quantity in bulk, our innovative packaging facility allows us to create custom packaging boxes for your brands. What you can expect from us.

• We offer a fast turnaround time between 8-15 business days.
• Our prices for custom boxes are budget friendly.
• All of our business cards and custom box solutions are sustainable and biodegradable.
• Get all sorts of customization in size, shape, and design for your business cards and custom boxes.
• Free shipping and free design assistance are the real perks to enjoy.
• Our ordering process is easy; just fill out a quote or send an email to [email protected].

Takeaways From Benefit Cosmetics

• Find your area of expertise and create distinguishable solutions for your audience.
• Surprise them with new ideas with your product and marketing.
• Use custom boxes with your brand logo and unique selling propositions to attract more customers.
• Select the packaging supplier and manufacturer who has years of expertise in creating the best custom boxes for your branded items.
• Go for sustainable packaging options to be a part of the shared value of saving the environment.